BRAND EVOLUTION FOR WENDY WU TOURS.
(Sydney , 20 July 2017 - )
Dynamic industry leader in holidays to Asia, Wendy Wu Tours, has recently unveiled the newest evolution of the brand, as it continues on it’s meteoric path of growth.
Reflecting founder Wendy Wu’s ethos as travel pioneer, the company moves into the new financial year with an updated brand identity. The new visual brand is characterised by clean lines and intuitive design, with an evolved colour palate nodding to the company’s traditional Chinese roots.
Wendy Wu Tours’ new coral colour reflects the core brand pillars of expertise, value, service and reputation. A redeveloped logo includes a new font, modernising the brand, while still reflecting the maturity and expertise of the brand. An expanded new palette modernises the colours that denote each region, and aspirational imagery - including specific views of flora, fauna and culture - will now feature on all materials.
The Discovery Tours range remains branded in an ochre colour, reflecting its unique personality of adventure and excitement, while the Deluxe Collection moves to a silver, to reflect the luxurious nature of the product.
Recently relaunched, the new Wendy Wu Tours consumer website notes a move to white space, reflecting the modern style of touring that the company offers. All digital communications will evolve to state-of-the-art styling, that has been tested for it’s UX appropriate design. Social channels have also evolved to the new styling.
Guests and travel agents will also note changes in the company’s brochures and other marketing materials, including the recently launched Early Bird Specials brochure. Following this transition, the full 2018 brochure range will launch with a new look and feel.
Managing Director for Australia & New Zealand, Andrew Mulholland said of the brand upgrade: “Wendy Wu Tours as a company prides itself in a culture of continual improvement. Our relaunched visual identity and logo reflects our position as a dynamic innovator in the travel sector.”