(Xian, China – 14 September, 2017)
On September 14, 400 guests of Wendy Wu Tours’ travelled to Xian in China as part of a fortunate few to attend an exclusive Chang’an Impression Tang Dynasty Welcoming Ceremony, courtesy of the China National Tourism Administration.
Held only on very significant occasions to welcome official dignitaries in previous years, including former President Bill Clinton, this prestigious ceremony celebrated the 2017 partnership of China and Australia, in an official “Year of Tourism”, recognising the important relationship between the two nations.
Although a full calendar of activity commenced earlier in 2017, this ceremony was the biggest event of this special year. A fortunate 600 Australian visitors – 400 of those attending as guests of Wendy Wu Tours – were the honourable guests of the Gala Dinner, hosted by the Shaanxi Province Government. The guests were treated to an extravaganza of music and dance at the UNESCO World Heritage Listed Xian City Walls.
On the evening, Wendy Wu Tours received an exclusive award for Special Contribution to the Year of Tourism for China and Australia. Accepting the award in person, Wendy Wu was overwhelmed by the huge show of respect and support, almost overpowering her acceptance speech.
Wendy Wu Tours’ guests were interviewed at the event, and guest Peter Newcomb said of the evening “Words can’t describe what an incredible experience this is. We will remember this night and event forever; in fact for many guests this is the best tour they have ever been a part of”.
Xian was China’s capital city for 13 dynasties, between 202BC to 904AD, and the world’s economic and political centre, as the beginning of ancient Silk Road. Featuring performers dressed in replica costumes, as well as culture and etiquette from the Tang Dynasty, guests were led down the Royal Road by maids, and met by Tang Dynasty “officials”, who chanted to welcome the arrivals. The drawbridge then fell, and royal guards dressed in golden armour welcomed the guests into the city, and led them to the Barbican South Gate. A mesmerising Chang’an Impression live-action performance continued the theme and – for one night only – the welcome ceremony was modified to incorporate Australian elements. At the conclusion of the show, rolls of delicate silk were drawn from the top of the wall to the stage.
Twenty three years ago, Wendy Wu was one of the trailblazers in opening up this “sleeping dragon” to tourism, and over the years, the company has been the first to host tours to destinations including the Nine Villages Valley and the, now famous, Zhangjiajie, as well as leading the first overland tour to Lhasa, accessed from China.
Today, China is well and truly on the map for Aussies; in fact in 2016, over 400,000 Australians travelled to China as a main destination, staying 8 million nights (Source: Tourism Australia).i

Managing Director Australia & New Zealand Andrew Mulholland said “We are delighted to have had the opportunity to introduce so many Australians to the priceless experience of visiting China. This award recognises the huge contribution that Wendy Wu Tours has made to building tourism to China, and in fact a stronger relationship between our two countries Even after 23 years, we’re proud to continue working together to share cultural experiences.”


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  • Australia's leading Asia Specialist
  • Over 25 years of experience
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